Categories: Marketing > Demand Generation, Applications, Marketing > Marketing Automation, Best of 2008
App by Genius.com, Inc. 10/2/2006
Genius provides the only email marketing and marketing automation solutions designed to meet the needs of both Sales and Marketing. Marketing controls the campaigns, while frontline reps receive real—time alerts to the best leads – No IT required.
4.8
out of 5
Genius offers the only on-demand B2B solutions that align sales and marketing efforts in real-time by instantly and automatically delivering actionable prospect information to Sales. Genius Enterprise Marketing Automation • Real-time Conversion Events - Genius automation workflows have the unique capability to constantly monitor online body language enabling a qualifying event to be converted out of the workflow. • Automated Lead Nuturing/Drip Campaigns • Automated Lead Scoring and Lead Management • Plus Genius Pro Email Marketing Genius Pro Email Marketing • Easy, intuitive Email Creation Flow • Email Templates management for Sales and Marketing • Lists and Segments dynamically updated using Genius SmartGroups • Deep Campaign Reporting with full visit tracking and replays • Real-time Behavior Alerts delivered instantly to Sales via the Genius Tracker • Advanced deliverability platform designed to maximize inbox delivery At the core of Genius is the Genius Tracker, an IM-like window that alerts the sales rep of prospect activity on their desktop in real-time. Genius is the only solution that gives Sales instant, full visibility to prospect activity.
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