Marketing Demand Planning (aka Lead Model) - Marketing Lucidity - AppExchange

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Marketing Demand Planning (aka Lead Model)

App by Marketing Lucidity 1/23/2009

Marketing Demand Planning by Marketing Lucidity enables marketers to accurately forecast marketing leads, opportunities, pipeline, and revenue. It drives sales and marketing alignment and helps to justify marketing spend.

5.0

out of 5

(2 reviews)

Highlights

  • Establishes required leads, opportunities, pipeline and revenue for marketing to achieve required revenue contribution
  • Enables marketers to justify demand generation spend, especially in a down economy
  • Aligns sales and marketing and establishes quantitative marketing goals

Pricing

  • Paid
  • Please contact for details.
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Please contact us for more information.

Description

Marketing Demand Planning (the Lead Model) by Marketing Lucidity provides B2B and B2C marketing organizations with the only enterprise application empirically establishing marketing’s lead, opportunity, pipeline, and revenue goals. More than ever, marketing is accountable for every program dollar spent, and MDP justifies this spend for you.

Utilizing standard marketing and sales metrics, such as revenue goals, cost per lead, conversion rates, and average deal size, MDP provides your organization with best practice capabilities to align your lead, pipeline and revenue goals across sales and marketing. It is easily customized to your organization’s requirements, and can model demand generation requirements down to each sales region or product.

The MDP application is native to the Force.com platform and requires no outside services, allowing for ease of use, simple upgrades, and no hassles.

Resources

  • Data Sheet

Also from Marketing Lucidity

  • Marketing Budget Management
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Marketing Demand Planning (aka Lead Model)

 
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Terms & Conditions

The Marketing Demand Planning product, a product of Marketing Lucidity, is provided under the SFDC online Master Subscription Agreement at http://www.salesforce.com/company/msa.jsp, as supplemented by the following terms:

THE PROVISIONS OF SECTION 4 (ACCOUNT INFORMATION AND DATA) OF THE MASTER SUBSCRIPTION AGREEMENT (SALESFORCE.COM TERMS OF USE)(THE “SUBSCRIPTION AGREEMENT”) RELATING TO SALESFORCE.COM’S OWNERSHIP OF CUSTOMER DATA AND LIABILITY FOR DELETION, CORRECTION, DESTRUCTION, DAMAGE, LOSS OR FAILURE TO STORE ANY CUSTOMER DATA SHALL APPLY EQUALLY TO LICENSORS.

IN ADDITION TO THE PROVISIONS OF SECTION 5 (INTELLECTUAL PROPERTY OWNERSHIP) OF THE SUBSCRIPTION AGREEMENT THIS AGREEMENT DOES NOT CONVEY TO YOU ANY RIGHTS OF OWNERSHIP IN OR RELATED TO LICENSOR’S TECHNOLOGY OR THE INTELLECTUAL PROPERTY RIGHTS OWNED BY LICENSORS.

UNLESS OTHERWISE PROVIDED IN THE SUBSCRIPTION AGREEMENT, THIS APPLICATION MAY ONLY BE REPRODUCED, DISTRIBUTED, TRANSMITTED, USED, MODIFIED, BUILT UPON, OR OTHERWISE EXPLOITED BY OR ON BEHALF OF THE END USER WITH THE WRITTEN PERMISSION OF LICENSORS. COPYING OF CODE OR CONCEPTS IN THIS APPLICATION IS EXPRESSLY FORBIDDEN.

For customer support for this product, please contact Marketing Lucidity at support@marketinglucidity.com.
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