Marketing Budget Management - Marketing Lucidity - AppExchange

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Marketing Budget Management

App by Marketing Lucidity 9/3/2009

Marketing Budget Management runs natively in Salesforce CRM. It provides marketers with a centralized platform to manage marketing budgets, MDF, and cost data and leverages reports and dashboards to provide real time visibility into marketing ROI.

5.0

out of 5

(1 reviews)

Highlights

  • Hierarchical budget management with built in marketing ROI capabilities
  • Line item expense reporting and purchase order tracking
  • Discrete visibility into the allocation of partner funds

Pricing

  • Paid
  • $10 per user per month
  • Discounted for non-profits and NGOs
    •

Please contact us for more information.

Description

Marketing Budget Management from Marketing Lucidity helps marketers accurately plan marketing spend and attribute that spend to specific programs and campaigns. Today too many organizations still track marketing budgets in Excel and try to manually track return on investment (ROI). Marketing Budget
Management centralizes marketing budget, partner funds, and cost data while leveraging out of the box reports and dashboards to provide real time visibility into marketing ROI.

The application is a comprehensive application for planning your marketing budgets and measuring the effectiveness of strategic marketing programs while incorporating line item expense tracking and partner funds management. Marketing professionals can use Marketing Budget Management to streamline planning, budgeting, and execution of marketing campaigns, and align marketing resources with revenue objectives.

Benefits:
- Clarity into planned marketing spend over time
- Automated reporting to save time and resources
- Built in planned vs. actual expense comparisons
- Distribution of partner marketing contributions (MDF)
- Purchase order tracking
- Hierarchical budget management to handle complex budgets

Resources

Also From Marketing Lucidity

  • Marketing Demand Planning (aka Lead Model)
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Terms & Conditions

The Marketing Budget Management product, a product of Marketing Lucidity, is provided under the SFDC online Master Subscription Agreement at http://www.salesforce.com/company/msa.jsp, as supplemented by the following terms:

THE PROVISIONS OF SECTION 4 (ACCOUNT INFORMATION AND DATA) OF THE MASTER SUBSCRIPTION AGREEMENT (SALESFORCE.COM TERMS OF USE)(THE “SUBSCRIPTION AGREEMENT”) RELATING TO SALESFORCE.COM’S OWNERSHIP OF CUSTOMER DATA AND LIABILITY FOR DELETION, CORRECTION, DESTRUCTION, DAMAGE, LOSS OR FAILURE TO STORE ANY CUSTOMER DATA SHALL APPLY EQUALLY TO LICENSORS.

IN ADDITION TO THE PROVISIONS OF SECTION 5 (INTELLECTUAL PROPERTY OWNERSHIP) OF THE SUBSCRIPTION AGREEMENT THIS AGREEMENT DOES NOT CONVEY TO YOU ANY RIGHTS OF OWNERSHIP IN OR RELATED TO LICENSOR’S TECHNOLOGY OR THE INTELLECTUAL PROPERTY RIGHTS OWNED BY LICENSORS.

UNLESS OTHERWISE PROVIDED IN THE SUBSCRIPTION AGREEMENT, THIS APPLICATION MAY ONLY BE REPRODUCED, DISTRIBUTED, TRANSMITTED, USED, MODIFIED, BUILT UPON, OR OTHERWISE EXPLOITED BY OR ON BEHALF OF THE END USER WITH THE WRITTEN PERMISSION OF LICENSORS. COPYING OF CODE OR CONCEPTS IN THIS APPLICATION IS EXPRESSLY FORBIDDEN.

For customer support for this product, please contact Marketing Lucidity at support@marketinglucidity.com.
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