Logos are more than mere decorations. A great logo communicates
to your customers that they can trust your app or service because
you have taken the time to invest in your brand. It also conveys key
attributes about your offering.
Tips for creating a great logo:
- Hire a designer or leverage a crowd-sourced logo service—you
can find these online and set the price you wish to pay for your logo.
- Don't just use your company logo—giving your app or service
its own logo and name provides a platform for expanding your offering.
- Use imagery people recognize—you want people to get it
right away, not spend time deciphering obscure references.
- Keep it simple—avoid photos, wordiness, and complex imagery.
- Spend time looking at your competitors and at popular apps in
the consumer space—leverage the market for inspiration.
- Test your logo in different contexts—on white backgrounds,
black, and next to your company logo.