Maximize your lead generation efforts with mass email tools from the AppExchange. Build segmented lists, create and distribute customized email templates and track post drop activity all from within Salesforce CRM. The solutions featured below will help you expand your reach whether your a Fortune 500 company or a 1 person outfit.
The listings featured below have been highly rated by your peers or salesforce.com Customer Success Managers.
Tim Minihan is the Chief Marketing Officer for Ariba, Inc., a leading provider of on-demand spend management solutions. Tim talks about the challenges many CMOs face today and how he uses several solutions from the AppExchange to address them, including the mass email tool, ExactTarget.
Yamaha needed a better way to manage emails to customers and partners. The company was using an internal email system and sometimes outsourcing to its public relations agency. Yamaha also holds several events for which it needs to customize invitations based on customers' loyalty and purchasing histories. For example, if a customer achieves a certain threshold of business, Yamaha rewards them with more tickets to a particular event. The company turned to VerticalResponse and Clicktools from the AppExchange for help.
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