
Currently, the implentation of Cross-object formula fields are great. However, I still cannot display "LOOKUP" fields on another level, only the Object ID. It would be great to be able to display an actual lookup (showing the Name, with the link to the record) based on a formula. For example, I currently want to display the Account Owner at on a Custom Object that has a Master-detail lookup to Account. Using a formula, I can only display text of the Owner ID (not even the Owner Name!!). It would be great if we could create a lookup formula field so we can display lookups to other objects. This also is great for workflow rules.